LAFAYETTE, Indiana (July 2021) — “Strong Women = Strong Coffee” is the bold brand mantra of our Reach for the Moon® partner, the International Women’s Coffee Alliance (IWCA). They are a global platform for women’s empowerment and inclusion to achieve sustainability across the coffee industry and communities. The IWCA is a vibrant network of self-driven chapters, focused locally and united globally by their shared mission. As an IWCA Sustaining Partner, we are helping to provide needed human resources.
On every bag of Copper Moon Coffee, we define our SEE Copper Moon Rising sustainable coffee sourcing program. Our three pillars of sustainability are (S) Social impact, (E) Economic impact, and (E) Environmental impact. To uphold the first pillar, we have fostered socially sustaining relationships with organizations in central and southern Africa; specifically in Rwanda and Malawi. However, with our IWCA partnership, our social impact is extended across every major continent (see the IWCA Global Network map below).
“One of our goals for the SEE Copper Moon Rising initiative is to empower women in the coffee industry by fostering their well-being and dignity through long-term relationships,” says Copper Moon Coffee CEO, Brad Gutwein. “We are pleased to partner with the IWCA and their chapters. We share their values and appreciate how their members rely upon them as guiding principles. Together with the IWCA, our arms are reaching around the world to help more women Reach for the Moon®.”
“Investments from Sustaining Partners make it possible for the IWCA to facilitate programs and partnerships that achieve amplified market visibility, strategic partnership, and leadership development for members across our 27-country network,” says IWCA Board President, Sharon Riechers. “We are thrilled to welcome Copper Moon Coffee as our newest IWCA Sustaining Partner and we are grateful for their commitment to empowering women throughout the coffee supply chain.”
Former Secretary-General of the United Nations, Kofi Annan, shared the following sentiments twenty years ago, and they still ring true today.
“Study after study has confirmed that there is no development strategy more beneficial to society as a whole—women and men alike—than one which involves women as central players. No other policy is as likely to raise economic productivity, lower infant and maternal mortality or improve nutrition and promote health.”
“When women are fully involved, the benefits can be seen immediately: families are healthier; they are better fed; their income, savings and reinvestment go up. And what is true of families is true of communities and, eventually, whole countries.”
About International Women’s Coffee Alliance
Founded in 2003, the International Women’s Coffee Alliance (IWCA) is a USA-based mission-centered nonprofit that empowers women in the international coffee community to achieve meaningful and sustainable lives, to encourage and recognize participation in all aspects of the coffee industry. As a global network of independent, self-governing chapters that focus on their unique local needs, the IWCA achieves empowerment through leadership development, strategic partnership, and amplified market visibility. Visit womenincoffee.org.
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About Copper Moon Coffee
Copper Moon Coffee, LLC, is a family-owned coffee roastery in Lafayette, Indiana. Focused on a simple mission: to create evenly roasted, uniquely smooth, high-grade coffee—giving you a perfectly satisfying taste that’s out of this world. We do this with our family values of integrity, trust, and hospitality. Copper Moon Coffee operates a state-of-the-art, food-grade certified roastery, and is a certified roaster of Organic, Fair-Trade, and Kosher coffees. Consumers can Reach for the Moon® online (coppermooncoffee.com) and at retailers across the country.
Media Contact: Nick Thompson, VP of Sales & Marketing, firstname.lastname@example.org